the bvk blog - Elevators Weekend

Elevators Weekend

{ 14h16, 5.12.2008 } { 0 comments } { Link }

This weekend was the Elevators Awards put on by the Saskatchewan chapter of the GDC (Society of Graphic Designers of Canada). Chad Kabigting from the ad agency Rethink in Vancouver was one of the judges, and our introduction was a little funny - my wife was sitting next to me dialing her sister on her cell phone, while I just happened to be dialing my friend at the same time, just as Chad was walking up to us...

Har har. We immediately slapped our phones shut to introduce ourselves, and the little joke quickly broke the ice for networking through the event. I look forward to submitting my portfolio and hopefully joining the GDC this year. It's on my list of to-do's.

Chad's presentation at the Awards was on a checklist he uses called 'CRAFT', for brainstorming ad campaign ideas... It stands for Clear, Relevant, Achievable, Fresh, and True. Pretty self-explanatory, and definitely helpful when trying to come up with a clever and successful idea in advertising.

I'll explain this concept a little more on my new blog, which is almost ready to launch directly off my server. It'll have an RSS feed as well so if I'm on a hiatus from blogging, you'll know when I start posting again. That'll be explained as well, so you know how to use it. I'm also going to use it more for notes on Illustration, Design, and Advertising - to both give a better insight into my world, and possibly help out anyone else in the industry.

Check back this week for a link to the new blog!

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